STAR Financial Group announced the creation of Denova, Inc. (“Denova”), a new financial technology subsidiary designed to help small businesses and entrepreneurs access the integrated solutions and insights they need to start, grow and manage their businesses. The company expects Denova to launch in 2027.
Denova represents a strategic investment by STAR Financial Group to expand its ability to serve business owners through innovative digital solutions while building on more than 80 years of experience supporting clients and communities.
"Small businesses and entrepreneurs are the backbone of our communities and economy, yet many still struggle to access the tools and information they need to make confident financial decisions," said Kristin Marcuccilli Green, president of STAR Financial Group. "Denova reflects our belief that financial services should be simpler, more accessible and designed around the realities of running a business. We are excited to invest in a platform that helps business owners spend less time navigating financial complexity and more time focused on their customers, employees and growth."
Denova will operate as a separate but wholly owned subsidiary of STAR Financial Group, focused on developing digital financial solutions for small businesses, startups and entrepreneurs. Denova will have the flexibility to innovate, build strategic partnerships and pursue new opportunities while remaining aligned with STAR Financial Group's long-term vision and values.
"Denova reflects our commitment to helping business owners make financial decisions with greater confidence," Green said. "We're excited to bring that vision to market in 2027."
