STAR Financial Bank announced the promotion of Nick Adams to Operations Manager within its Marketing Team.
“Nick’s promotion to Operations Manager within the Marketing Team is a reflection of the outstanding contributions he has made over the past 18 months,” said Thomas Marcuccilli, Director of Marketing and Communication at STAR Financial Bank. “His leadership and ability to execute key initiatives within our Integrated Marketing Plan and Marketing Roadmap have been critical to our momentum. Nick brings a strategic mindset and a collaborative spirit that have elevated our team’s performance. We’re excited about the direction we’re heading, and confident that Nick will continue to play a key role in driving our success forward.”
In his new role, Adams will continue to partner with STAR’s retail, commercial, and wealth lines of business to translate objectives into targeted, compliant, and data-driven marketing campaigns. He plays a central role in executing the bank’s Integrated Marketing Plan (IMP), aligning campaign strategies with broader organizational goals, and ensuring effective delivery across all communication channels.
Beyond campaign execution, Adams co-manages the department’s marketing budget by tracking expenditures, forecasting needs, and coordinating with internal teams and external vendors to ensure optimal resource allocation. He also oversees traffic control, managing the intake and prioritization of marketing requests to maintain efficient project flow from concept to completion. Additionally, Adams serves as the primary point of contact for STAR’s partnership with Ferguson Advertising, ensuring seamless coordination and execution of agency-led campaigns.
Adams’ promotion highlights STAR Financial Bank’s commitment to recognizing internal talent and fostering leadership that drives innovation and excellence across the organization.
