Representatives from Fuel Media, Gary Public Transportation Corporation (GPTC) and IU Northwest (IUN) gathered to celebrate the rollout of the latest electric bus, which is wrapped in signature IUN messaging, logos and QR codes.
Newly appointed IU Northwest Chancellor Arrick Jackson was on hand to check out the bus and even had a “symbolic sit-down” in the driver’s seat.
“The vision has always been that we own our backyard by effectively reaching out to our students here in Gary, Indiana,” said Jackson. “One way to do that is through awareness, and this big bus rolling through town is a great way to let everyone know that Indiana University Northwest is here to provide high quality education. We have talented faculty and staff to deliver excellent instruction, support and resources to every student.”
Jackson also thanked Hard Rock Casino of Northern Indiana for its program that awards full scholarships aka "FREE RIDE" to IUN to Gary high school students.
GPTC Interim General Manager Denise Dillard indicated that IUN remains committed to sharing their message with the community through bus advertising. She touted GPTC’s work with the IUN School of Public Policy and Environmental Affairs emphasizing the importance of the environment and accessibility to transportation to campus and across the region.
“We want the region to understand that GPTC is all about the destination,” said Dillard. “We can get you anywhere you need to go all over the region, and being able to access educational institutions like IU Northwest is part of that service.”
Cheryl Anderson is a Gary native and co-owner of FUEL Media, the vendor that oversees the design and installation of bus wraps.
“It is always an honor to bring the vision of our clients to life,” said Anderson. “I am especially proud to see brands from my hometown being highlighted as the buses roll throughout Northwest Indiana. Hopefully, more Gary businesses will explore the opportunity of branding on buses. It’s a great way to expand their reach to more consumers.”
