MJ Insurance, a leading insurance agency for more than 50 years, announced the expansion of its Marketing + Communications department with the appointment of Marketing + Digital Communications Manager, Leila Viera.
As Marketing + Digital Communications Manager, Viera will collaborate cross-functionally to develop comprehensive content strategy, while focusing on driving growth opportunities and heightening brand awareness. Her goal is to develop best practices aimed at increasing audience engagement, expanding digital presence and improving user experience.
“Leila is a dynamic marketer and we are thrilled to welcome her to the MJ team,” said Britni Shrout, executive vice president, marketing + communications at MJ Insurance. “Her commitment to results-focused marketing and communications initiatives will help us continue to serve our clients and communities through compelling campaigns and programs.”
In her last role as Senior Program Manager for Vyne Dental and Renaissance Electronic Services, a market leader in health information exchange and electronic healthcare communication management, Viera owned the supervision and analysis of all national marketing campaigns, developed marketing strategy for affiliate partners and worked with Sales, Support and Software teams to develop lead generation strategies.
Viera received her Bachelor of Science in Business Management and Marketing from Rensselaer Polytechnic Institute and earned a Master of Arts in Arts Administration, Non-profit Management from Indiana University.
MJ Insurance, one of the largest privately-held insurance agencies in America, is a commercial and personal insurance, risk management and employee benefits consulting agency that since 1964, has grown from a two-person start-up to an agency with more than 160 employees. With offices in both Phoenix and Indianapolis, MJ specializes in a diverse selection of unique service lines including construction, energy, transportation, manufacturing, sororities and recycling as well as a complete suite of employee benefits programs and services. MJ Insurance serves clients in over 16 countries and in every U.S. state.
