HabitHalo, a health tech startup dedicated to providing "Tools for a Nicotine-Free Life," announced the launch of PuffPal, an AI-driven app designed to help individuals quit vaping through real-time, personalized motivation. This launch is supported by Indianapolis-based Boomerang Studio, the startup studio arm of Boomerang Ventures that specializes in bringing early-stage connected health tech companies to market.
“Boomerang Studio is committed to supporting transformative health tech innovations like HabitHalo,” said Eric Beier, MD, Partner and Chief Medical Officer at Boomerang Studio. “PuffPal provides the personalization and real-time support that traditional quit methods lack.”
Addressing the Vaping Epidemic
Vaping addiction is at an all-time high:
HabitHalo aims to fill this gap by delivering customized digital and device-based solutions tailored to individual quit journeys.
PuffPal: How It Works
PuffPal is now available on the Apple App Store with a 30-day free trial until February 28, 2025. After the trial, users can subscribe for $0.99 per week. Future plans include expansion to Android and additional markets. Learn more at mypuffpal.com.
A Founder’s Mission
HabitHalo was founded by Phil Tran, a former vaper who turned his personal struggle into a mission. “PuffPal is what I wish I had when I was trying to quit,” said Tran. “It’s designed to provide the right support at the right moment, whenever someone needs it.”
“Harnessing AI for real-time motivation makes quitting more accessible and engaging,” added Todd Durniak, CEO of HabitHalo. “We want PuffPal to be the first step toward a nicotine-free life.”