The ancient Greek philosopher Aristotle is credited with the famous quote: “Change in all things is sweet.” We at Building Indiana Business couldn’t agree more.
Throughout the next few months, our online and print publication readers will notice some exciting changes that better reflect our continued growth and collaboration with Indiana’s leaders and decision-makers.
“While we are excited about our new changes, make no mistake, our mission hasn’t changed,” said Andrea Pearman, CEO of Diversified Marketing, the parent company of Building Indiana Business. “These new features will enhance our razor-sharp focus in delivering even more valuable content to businesses that do business with other businesses.”
The updates will include a new logo and fresh print designs for a professional look that appeals to the magazine’s consistently growing popula-tion of C-suite readers. In addition, the Building Indiana Business website will offer an interactive component, inviting advertising and marketing professionals an opportunity to upload print and web ads and press releases in a central location, all while keeping up with the latest news in Indiana and the top business headlines nationwide.
“Our new way of connecting with and highlighting Indiana’s business industry is an innovative approach that allows us to leverage the use of technology while remaining true to our mission of personalized attention,” said Shelby Case, media advisor for Building Indiana Business. “The relationships we have built over the years with advertisers and readers are incredibly important. The ability to streamline information and get it out to the masses is one more way we can help our friends in the business com-munity work more efficiently.”
In the near future, Case noted more features will be available through the use of the new website, including the ability to generate newsletters and grant proposals for marketing and advertising clients.
Since 2005, Building Indiana Business has been building a powerful range of platforms to help companies promote news. In addition to the website, BuildingIndiana.com, we also disseminate news across our social media channels, in our weekly EBuzz newsletter, and our printed bi-monthly magazine. These outlets have had tremendous reach. By the second quarter of 2024, our website reached 1.1 million impressions annually and our EBuzz newsletter is sent to 10,000 subscribers every week.
“As we embark on nearly 20 years of connecting, fostering and celebrating the industries that push Indiana into the future, we embrace the opportunity to continue to evolve and make an impact in our business community,” said Pearman. “We couldn’t be more thrilled about the progress forward.”
