Boost Your Corporate Social Media Presence

There are many reasons why a strong social media presence is crucial for success in today’s business environment. Considering there are 5.07 billion  social media users worldwide, the diverse platforms have become a powerful driving force for companies.

Some of the ways social media can help businesses include:

• Increasing brand awareness and visibility
• Engaging easily with customers
• Staying competitive
• Expanding nationally and internationally
• Tracking accurate returns on investment
• Establishing expertise in a field

The interaction that social media brings to the table has transformed the way companies do business. Overlooking social media’s influence can result in lackluster growth. Capitalizing on its impact can lead to innovative business scaling, even in the most competitive of landscapes.

Here are ten ways any company can enhance their visibility on social media:

1. Optimize accounts—Take advantage of all the features for each social media account. Create a company profile and encourage all employees to create individual profiles. Be as complete as possible for all sections of the account, and update bios regularly as needed. Include high-resolution headshots and other photos and a link to the company website. Use strong keywords and hashtags relevant to your business to draw other users to your profile.
2. Establish yourself as an expert—Aside from having an optimized social media profile, creating content like blog posts (with internal and external links) and thought leadership articles in which you’re featured are a great way to establish expertise in an industry. LinkedIn and Facebook (Meta) are good places to publish or link to articles. X (Twitter), which limits characters, is perfect for short teasers and a link to the blog post or article hosted on your website. Not a writer? Consider hiring a marketing agency or a ghostwriter from platforms such as Fiverr or Upwork.
3. Repurpose content—It makes sense that the more social media platforms companies use, the better their visibility will be. But that doesn’t mean that companies will need to line up exclusive content for each platform. Instead, find ways each piece of content can be cross promoted to fit the style of the individual platform. For example, 30-second snippets can be taken from long-form promotional videos on a company’s YouTube channel and used on TikTok.
4. Follow the trends—TikTok is a visual content app known for its trends, including short videos that feature songs, dances, inspirational sayings, etc. Find ways to incorporate your brand messaging into those trends to generate attention. Whether they’re informational, silly, or a mix of both, jumping on a TikTok trend can put your brand messaging in front of those who prefer visual narratives.
5. Consider user-generated content—Think of user-generated content (UGC) as commercials for social media. Companies can hire UGC creators to create videos about the business’s products or services, and those videos can then be used on the company’s own social media sites or other digital platforms, like streaming services. The appeal of UGC is that it creates authenticity and social proof about your brand. For those businesses without in-house social media teams, freelance UGC creators can help.
6. Partner with influencers—Partnering with social media influencers who already have a large following is an effective marketing strategy for all industries. Just as the term suggests, influencers have the potential to sway opinions for your brand and bring company awareness to large groups of people at once. Be sure to find influencers who can connect the right target audiences to your brand. Studies show Facebook and Instagram are the top-performing social apps for influencer partnerships.
7. Remember to engage—Posting to social media should never be a one-and-done activity. Companies that consistently engage with customers by answering comments and messages and keeping up with mentions on other posts can better connect with an audience. This builds brand loyalty, establishes trust, and triggers the algorithms to continue putting your content in front of other users.
8. Go live—The live streaming global market is expected to reach $1.83 billion by the end of 2024 and the forecast suggests a compounded annual growth rate of 21.3%, catapulting the market to $3.95 billion by 2028. Although videos and blog posts can relay your brand message to the audience, live streaming enables more collaboration, providing real-time feedback about products and services and a more personal connection between the company and consumers.
9. Hire a social media manager—Someone dedicated to keeping posts consistent and rolling can bring great value to a company. A social media manager can develop a content calendar, keep track of metrics, and adjust the social media strategy accordingly to optimize it for your company.
10. Make it fun—Scaling a company is serious business; but people can’t be serious all the time. There’s nothing wrong with having a good mix of informative and educational content out there, with a mix of fun and even a bit of entertainment at times to humanize your company. There is a way to establish expertise in an industry but also show a personal side.