Purdue Northwest Unveils the White Lodging Professional Sales Lab

(Pictured in the back row from left to right):Patrick Wynn, Sales Manager at DishOne; Mitch Rice, Sales Manager at DishOne; Derek Hansen, Regional Sales Manager, DishOne; Tristan Facer, Area Manager at Enterprise Holdings; Mike Wiora, District Manager at Fastenal; Jill Hornsby, Corporate Director of HR at White Lodging; Susana Mota, HR Business Partner at White Lodging; Carolyn Sandrick, Development Analyst at White Lodging; and Amanda Triemstra, Marketing Coordinator at White Lodging.
(Pictured in the front row from left to right): Bailey McGrath, PNW student; Matt Wells, Executive Director of Career Management, PNW College of Business; Dino Clark, Talent Acquisition Program Manager at Panduit; Taylor Malloy, University Relations Program Specialist at Panduit; Jane Mutchler, Dean, PNW College of Business; Brian Burton, VP of Sales & Marketing at White Lodging; Thomas L. Keon, Chancellor of Purdue Northwest; Claudia Mich, Director of the Professional Selling Program, PNW College of Business; and Sara Vander Woude, PNW Student.

Purdue University Northwest (PNW) students are better prepared for success in modern business sales with the new White Lodging Professional Sales Lab on PNW’s Hammond Campus. The new facility, which celebrated its grand opening earlier this month, also provides a platform for connections with the business community.

Associate Professor of Marketing and Director of the Professional Selling Program Claudia Mich said the new sales lab expands and enhances students’ educational experiences.

“We went from one sales class to a full sales minor,” said Mich. “We also went from recording students’ ‘role-play’ scenarios on cell phones in makeshift offices, to a state-of-the-art facility; and from one instructor, to a team of collaborators working together on instruction, career placement and outside partnerships.”

Housed within the Hospitality and Tourism Management Building, the lab features high-tech classrooms and six practice office suites for role-playing and interviewing. Offices will be used for teaching, group activities and events connecting corporate partners with students.

Built on principles of personal integrity, relationship-building and professionalism, PNW’s Professional Selling Program within the College of Business (COB) provides students with the techniques and practice to sell a variety of product and services, such as shipping services, customer relationship management software, or pharmaceutical products. Students become seasoned through researching products and presenting to “mock” business clients; rehearsing scenarios they will encounter in their careers.

In partnership with COB’s Center for Career Management, corporate partners will use the sales labs practice suites to interview students for internships and jobs, allowing additional interactions for students with the Northwest Indiana business community.

Sponsors of the professional sales lab include White Lodging (platinum level); Panduit (gold level); DishOne and Fastenal (silver level); and Enterprise Holdings (bronze level).

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Category Business Buzz