Hotel Teams up with University to Provide Experience for Students

Hotel Teams up with University to Provide Experience for Students

Ironworks Hotel Indy has teamed up with Butler University to offer Butler students the opportunity to explore research and consulting in a professional setting, while benefiting the local hotel. This is Ironworks Hotel’s first time partnering with Butler University.

Butler students developed a meeting planner survey, with the goal of booking more group business and discovering any possible insufficiencies within the Ironworks meeting experience. The students involved in this project will gain experience in the ever-changing world of hospitality marketing, developing a deeper understanding as to how a boutique business can carve a unique marketing niche.

“Partnering with Butler University on this project has been a great opportunity for both the students and our hotel,” said Greg Tucker, director of sales for Ironworks Hotel Indy. “The students are gaining hands-on hospitality and marketing experience, while building a legitimate survey that will further improve our services and business strategy. We learned as much from them as they learned from us, and the results are invaluable for our operations.”

The students’ key findings have led to two recommendations that they believe Ironworks should implement: developing market executive-level retreats and creating a meeting planner survey to get customer feedback.

“The students have been making exciting progress on the project. From conducting interviews to compiling in-depth reports and preparing for the final presentation, they’re gaining unparalleled experience,” said Daniel McQuiston, an associate marketing professor at Butler University. “We’re very grateful to Ironworks Hotel for allowing us to partner and provide firsthand experience for emerging professionals.”

Category Business Buzz