Digital Marketing Firm Adding 600 Jobs

Digital Marketing Firm Adding 600 Jobs

Indianapolis-based TrendyMinds has received a major investment in the agency by private equity firm Contour Ridge.

Contour Ridge, a San Antonio-based private equity firm founded by Dan O’Connor and Matthew Landon, has made an eight-figure investment in TrendyMinds. This middle market private equity firm invests primarily in founder-led businesses who want to accelerate growth while preserving their culture.

TrendyMinds is expanding into the Southeast and Texas with plans to establish regional headquarters in St. Petersburg, Florida, and San Antonio, Texas, respectively. The company already supports clients such as HumanaSalesforceCummins, and Tampa-based Drift from each of these locations. By growing their presence in the San Antonio and Tampa regions, the company aims to serve their strong healthcare, biosciences, and tech scenes while continuing to grow its client roster across the entire U.S.

In addition to expansion in these three regional headquarters, TrendyMinds has team members in 10 states around the country. Taking a remote-first approach, the company is seeking to add 600+ positions over the next several years through both organic hiring as well as the acquisition of complementary businesses.

This investment signifies the next phase of growth for TrendyMinds, which has been in business since 1995, been named to the Inc 5000 four times, and seen consistent, seven-figure year-over-year revenue increases.

Founder and CEO, Trevor Yager, says “We chose Contour Ridge from dozens of interested parties, due to their broad experience building best-in-class agencies like Deloitte Digital and ability to navigate the capital markets in healthcare, technology, and marketing agency M&A.

“Their talents, experience, and extensive network complement the TrendyMinds team, which will help us not only become stronger thought partners for our clients, but also acquire market-leading companies and be a destination for world-class talent.”

O’Connor added, “We are thrilled to partner with such an inspiring founder and talented team. TrendyMinds has an impressive roster of client partnerships and is already a sought-after destination for top talent in this space — something companies with 10x the resources struggle to achieve. This growth investment will help the team execute its differentiated playbook to be the preferred digital marketing agency for talent and clients.”

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